Desktop search immersive UI
Large UK home improvement retailer
Vertical search overlay had low engagement. F-pattern reading suggested a landscape layout could lift SRP progression.
Read the case study →Selected work
Experiments, platform builds and writeups shipped to production: SPA-aware UI, server-load mitigation, enterprise platform quirks, and accessibility-compliant variants. Each one links through to the full case study.
Sample Ratio Mismatch in SPA experiments
Why your GA4 split never matches the platform
GA4 shows 60:40 when the testing platform shows 50:50. Random, unstable, never matches, and the experiment code is rarely the actual cause.
Read the article →Quote-step redesign on a React funnel
UK vehicle scrappage and valuation service
A revenue-critical Vehicle Details step, redesigned to a cleaner single column with the offer in a banner, delivered client-side through Convert on a React single-page app with no access to the codebase.
Read the case study →I built a CRO build tool
abtestrig, a CRO-specific build tool, open source on GitHub
Every CRO dev rebuilds the same Gulp/webpack rig. Hardcoded loader-script IDs, 8 to 15s rebuilds, page reloads on every CSS tweak, and no way to test interactions between two live experiments before shipping.
Read the article →HubSpot CMS landing page build
UK ground engineering / residential subsidence
Geobear runs a HubSpot CMS estate of 50+ pages across several brand variants, all powered by the same theme. The brief: a new residential landing page with a different layout and modules, without putting the 50+ live pages at risk.
Read the case study →"Shop Similar" follow-me carousel
Large UK home improvement retailer
Google Shopping landers were exiting PDPs and re-entering through Shopping multiple times when the specific product didn't fit. Top-50 power-tool SKUs by click volume were the priority.
Read the case study →Trade-price prominence: account-creation lift
UK builders' merchant
Trade prices were rendered separately from retail prices on PLPs and PDPs, so non-account users couldn't easily compare the two and weren't motivated to create a trade account. The hypothesis: making trade prices visually dominant alongside retail prices would lift trade account creation.
Read the case study →Comparison PLP: bundle product removal
UK home insurance provider
Internal data showed bundled "Gas Combo" products had lower year-on-year renewal rates than single-category cover, dragging long-term profitability. Stakeholders wanted to surface them on a separate page so single-category products got cleaner focus.
Read the case study →Bestsellers carousel: homepage social proof
Global cosmetics retailer (Romania)
Off-boarding from the UK site cut the planned social-proof test runtime short. The team needed a market that could deliver significance inside a tight timeframe.
Read the case study →Customer gallery homepage integration
UK luxury flooring retailer (Magento)
Customer gallery sat on a separate page where most homepage visitors never reached it, a high-trust social proof asset locked behind a navigation step.
Read the case study →PLP/PDP exit-intent overlay
Large UK home improvement retailer
Plain PLP exit rate of 14.4% across organic and paid channels: users were leaving without finding a product that matched their price or criteria. Returning users exited at 15.1%.
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